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Community Involvement

The performers from the shows presented by Broadway Utica may only be in town for a few days.  Broadway Utica strives to create opportunities for its visiting performers to help them understand the sense of community that exists within the Mohawk Valley.  In some cases, Broadway Utica has coupled shows with community events that benefit a local non-profit.  In other cases, Broadway Utica has brought a piece of a show to a population that may not have the opportunity to enjoy a traditional performance. This effort is all part of Broadway Utica's mission to act as a leader and partner within the community. The following is a list of Broadway Utica’s previous partnerships:

  • Thirty of Broadway Utica's Bernadette Eichler Youth Ammbassador's celebrated the end of the Broadway season with a bus trip to New York City to see WAITRESS THE MUSICAL on Broadway!
  • The Bernadette Eichler Youth Ammbassador's partnered with the Broadway show RENT and volunteered for the ACR Healths/Q-center's HIKE FOR LIFE at Hamilton College.
  • A cast member from Broadway Utica's presentation of 42ND STREET taught a free tap dancing lesson to 20 students in grades 7-12 at Utica Dance.
  • Students from SUNY Polytechnic Institute were given the opportunity to meet with members of the technical team from Broadway Utica’s presentation of BULLETS OVER BROADWAY. Students were offered a brief presentation from each technical crew member and then participated in a round table discussion. Technical staff from a variety of different departments participated, including: audio, props, electrics, wigs, and carpentry. 
  • Broadway Utica and First Source Federal Credit Union collected hundreds of new and gently used children's books to benefit a variety of in need organizations in Oneida County. This effort was inspired by its performance of BEAUTY AND THE BEAST.
  • Broadway Utica partnered with the Stevens-Swan Humane Society and ANNIE. Sunny, who plays Sandy in ANNIE was discovered by her trainer, William Berloni, at BARC Municipal Animal Shelter in Houston. Berloni found Sunny's soulful eyes reminiscent of the Sandy from the original Broadway production. Sunny also portrayed Sandy on Broadway. In honor of Sunny's rise to fame, Berloni, the ANNIE cast, and Broadway Utica asked that community members and patrons of the upcoming performances support our local shelter here in Utica.  Monetary and other donations were collected at both evening performances of ANNIE.
  • Broadway Utica teamed up with the competitive cheerleading teams of Empire All Starz of Utica to collect non perishable food items to benefit the Utica Community Food Bank. In addition to collecting canned goods on their own, the cheerleading group collected canned goods in the lobby of the Stanley Theatre, at Broadway Utica’s presentation of BRING IT ON:THE MUSICAL. As a reward for their service to the Utica Community Food Bank, cast members from BRING IT ON: THE MUSICAL took the time to teach members of Empire All Starz a dance routine at their facility on Herkimer Road in Utica.
  • Through its Students On Broadway Program (#SoBroadway), Broadway Utica has hosted matinee performances for three straight years, offering $5 tickets to thousands of local students in Oneida, Herkimer, Madison, and Lewis Counties.  The mission of the program is to provide every student within 40 school districts exposure to the arts through a Broadway Utica show at least once before their graduation.
  • Broadway Utica invited members of the refugee community to a dress rehearsal of CIRQUE DREAMS HOLIDAZE at the Stanley Theatre.  For many refugees, being new to the United States and to Utica, this was their first experience seeing a Broadway caliber show.
  • Broadway Utica’s presentation of THE ADDAMS FAMILY, hosted an American Red Cross Blood Drive at the New Hartford Blood Center on Commercial Drive in New Hartford.  All presenting donors received a discount code good for $5 off each ticket they purchased to THE ADDAMS FAMILY. Additionally, cast members from THE ADDAMS FAMILY visited the blood center during the drive to encourage blood donation.
  • Broadway Utica and BLUE MAN GROUP hosted a drum workshop at the Stanley Theatre for the area’s budding band and music students. The drum workshop was open to area junior high and high school students participating in band, music, or percussion.
  • Performers from SOUTH PACIFIC visited and performed at the New Hartford American Legion Post 1376. The performance served as a thank you to local veterans for their service to our country.  In addition, Broadway Utica extended a $5 per-ticket discount for veterans and active military members.
  • Entertainers from MAMMA MIA!, based on the music of ABBA, taught the tenants of Sitrin’s Cedarbrook Assisted Living Center in New Hartford how to perform some of the moves from “Dancing Queen," a hit song from the musical.

Other past collaborations assisted the Stevens-Swan Humane Society and the Utica Public Library. Partnership ideas are always welcome. To make a suggestion for a future collaboration or to obtain more information about Broadway Utica’s community partnerships, call (315) 724-7196.