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The Youth Ambassador Program

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What is the Bernadette A. Eichler Youth Ambassador Program?

The Bernadette A. Eichler Youth Ambassador Program (#BEYAP) will choose students from each of the surrounding high schools who will be given Broadway Utica season tickets each year.  In exchange, the students are required to post their thoughts about each show on Facebook, Twitter, and/or Instagram and submit a short critique of each show to Broadway Utica. Some critiques will be posted on a blog or will be submitted to the local media. 

The goal of the program is to engage area teens and foster their interest in theatre. The students interests can be in any area of the theatre, including acting, producing, management, choreography, lighting, sound, costume or set design.

Learn more about the program's namesake: Bernadette A. Eichler

Student Eligibility

  • Student must be a junior or senior in high school.

  • Student must have the ability to attend and provide his/her own transportation to all shows in the season subscription.

  • Student must have a Facebook, Twitter, and/or Instagram account and be willing to submit their comments through social media during intermission and complete a full review within  24 hours of the performance.

  • Student must be willing and able to uphold the expectations of the program which can be found by clicking on YAP Guidelines link below. 


  • Student must have a teacher recommendation.

  • Student will be required to submit a short essay explaining why they would like to become a Bernadette A. Eichler Youth Ambassador and what is their expectation of the program.

  • Each student must have parental permission in writing.

  • Each student/parent is required to sign a publicity/photo release form

For more information about the Youth Ambassadors Program, call Kristen Matteson at (315) 724-7196 or email

Download our eligibility requirements

Download our YAP guidelines